Change Management


Posted by Administrator | Posted in Uncategorized | Posted on 19-04-2010

In their recent book Switch, Dan and Chip Heath give a series of compelling insights that make this book a  must read for any leader/manager or person responsible for managing or introducing change .Throughout the book they work with two metaphors:  Rider -the rational side f the brain and the Elephant -the emotional side of the brain. They believe that most of us fail because we always try to appeal to the Rider and not to the elephant. The moment we are able to convince the elephant to change, change itself becomes easier. Thereafter it is more about giving clear directions to the elephant to follow or what they call shaping the path.

They studied people from all walks of life who have been successful in bringing about transformational changes in organizations such  as Institute of Healthcare  Improvement, Target, Environmentalists, students( fifth  graders), government agencies and all these studies pointed out to three key insights: To bring about change or to change someone’s behavior, you have to start acting differently. Next you have to appeal to both the Rider and the Elephant and third and perhaps the most important part is to pave the way. TO pave the way you have to give clear cut directions .They say mostly what wears people down is not exhaustion but the lack of clarity. If we are able to take these three steps we will be able to bring about the change that we desire: within ourselves, the organizations that we work in and the community that we belong to.
The book has many practical examples on how to make a switch (or change). They include:

Follow the Bright Spots – Investigate what’s working and clone it.

Script the Critical Moves – Don’t think big picture, think in terms of specific behaviors

Point to the Destination – Change is easier when you know where you’re going and why it’s worth it.

Motivate the Elephant

Find the Feeling – Knowing something isn’t enough to cause change. Make people feel something.

Shrink the Change – Break down the change, until it no longer spooks the Elephant.

Grow Your People – Cultivate a sense of identity and instill the growth mindset.
Shape the Path

Tweak the Environment – When the situation changes, the behavior changes. So change the situation.

Build Habits – When behavior is habitual, it’s “free” – it doesn’t tax the Rider. Look for ways to encourage habits.

Rally The Herd – Behavior is contagious. Help spread

To your success

Knowledge Capital

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