The summit will address the following key issues and educate companies in driving business growth:

 

• Why bad is stronger than good. They show that scaling depends on clearing away destructive beliefs and behaviors o that effectiveness can spread and stick.
• Why navigating the "Buddhism-Catholic continuum" is essential to effective scaling.
• Why oversized teams are among the biggest impediments to effective scaling.
• Why scaling depends on "connecting people and cascading excellence" and how this process has this process has been used to spread innovations in the U>S. army and at Facebook.
• Why it is so difficult for most people to link their daily actions to their organization's long term scaling goals and how to make it happen despite the obstacles.
  
  

Participants will learn the principles that the best leaders and teams use to develop, spread, and instill the right mindsets in their people rather than watering down the very beliefs and actions that fuel their success. These principals include linking emotionally "hot" causes to tangible "cold" solutions; cutting "cognitive holds"-the deluge of unnecessary tasks and information-while still implementing necessary procedures and other complexities; and motivating people to act as if "I own the place and the place owns me." Scaling up excellence is the first management book devoted to the universal and vexing challenge of scaling up ad is destined to become the standard-bearer.

The full day seminar on July 24, 2014 will address many of the concerns Indian companies face in terms of driving business growth and profitability.